You already know these businesses. This is what to say to them.

Four verticals and 75 types of business, all of them sitting on the same problem. For each one you get how to spot it from the outside, where you have almost certainly met one already, what actually hurts in the owner's own words, and the two lines that open the conversation.

What qualifies

Three questions. All three have to be yes.

Learn this and you can qualify a business type that is not even on this page. It is the whole filter.

All three yes means that business has the problem this software solves. Somebody there is spending real hours in front of people who were never able to pay, and nobody has ever told them which was which.

Finding them in your own network

Six sweeps. Do them in order and do not skip.

Nobody can answer "who do you know" cold. Most people say they know nobody and then find eleven names in twenty minutes. Memory needs a prompt, not effort. Write down every name including the long shots, because a long shot costs you one message.

The businesses

Every type, in every vertical.

Open any one for how to spot it from the outside, where you would already know them from, what actually hurts, and what to say first.

When they push back

Eight things they will say, and what you say next.

None of these are rebuttals. Every one is a question that hands the problem back so the owner describes it in their own words. If you are arguing, the conversation is already over.